Loyalty program for gyms | Loyalia
Loyalia.
Attendance loyalty for gyms

People don't cancel the gym where they feel recognized.

The loyalty program for your gym that rewards attendance and cuts churn. Every visit counts on a digital card on your members' phones, with no app.

Create my card free

Free for 30 days · No credit card · No apps to install

Trainer motivating a happy member at a modern gym

A gym's challenge was never signing people up. It was getting them to come back.

A member who shows up is a member who renews. Churn almost always starts the same way: someone stops coming for a few weeks and ends up cancelling. The most effective way to break that cycle is to recognize and reward consistency.

With Loyalia you launch an attendance loyalty program: every visit counts on a digital card your members keep in Apple Wallet or Google Wallet, with no app to install. Once they hit a number of visits, they earn a reward that motivates —a free month, a shake, a premium class.

Your team records the check-in from a phone at the front desk, and analytics show you who hasn't been in for days so you can invite them back before they cancel. Gyms running visit-based cards report up to 60% fewer cancellations.

“A member who shows up is a member who doesn't cancel.”
Consistency gets rewarded, and loyalty shows up in your renewals.
How it works

From zero to rewarding consistency in an afternoon.

Here's what attendance loyalty looks like in your gym, step by step.

01

Design your attendance card

Make it your brand: your gym's colors, the icon for your stamps —a dumbbell, whatever you like—, how many visits earn a reward and what you give away. In minutes, with no designer.

A gym's attendance loyalty card on a phone screen, in Apple Wallet
02

Your member scans the QR on arrival

One code at your front desk. They scan it with the camera and the card is saved to Apple Wallet or Google Wallet. No app to download.

Member scanning the loyalty QR code at a gym's front desk
03

You add a visit with every check-in

Your team records the check-in by scanning the member's card. It takes seconds, with no turnstiles or new hardware.

Front desk staff adding a check-in from a phone at the gym
04

You reward consistency on completion

Once they reach the goal, the member gets their reward on their phone. One more reason not to skip — and not to cancel.

Trainer celebrating a consistent member's milestone at the gym
Trainer energetically greeting a regular member arriving at the gym

Make your gym part of their routine.

Recognize the ones who never miss. The consistency you reward is the renewal you earn.

Reward ideas for your gym

You pick the reward. These are the ones that work best.

Pricing

Start free, grow when you're ready.

Clear plans, cheaper than the competition. Validate your business for free and upgrade when you're ready.

Free trial
30 days free, no card

Try everything at no cost. Then pick a plan from $11/month.

  • 1 loyalty program
  • 1 branch
  • 1 user
  • Up to 100 customers
  • Apple Wallet and Google Wallet
  • Basic analytics
Start free
Starter
$14 USD / month

or $11/month billed annually

For your first location, with all the essentials.

  • 3 loyalty programs
  • 2 branches
  • 3 team users
  • Unlimited customers
  • Push notifications
  • Location notifications
  • Advanced analytics
Start free
Popular
Pro
$24 USD / month

or $19/month billed annually

To grow across several branches.

  • 8 loyalty programs
  • 8 branches
  • 15 team users
  • Unlimited customers
  • Push notifications
  • Location notifications
  • Advanced analytics
Start free
Business
$39 USD / month

or $29/month billed annually

For growing chains.

  • 15 loyalty programs
  • 15 branches
  • 25 team users
  • Unlimited customers
  • Push notifications
  • Location notifications
  • Advanced analytics
Start free

Each loyalty program is a separate card on your dashboard —stamps, cashback, coupons or memberships—, each with its own mechanics and rewards. The cap is on active programs: your customers are unlimited from the Starter plan up.

Frequently asked questions

Do my members need an app?

No. The card lives in Apple Wallet or Google Wallet. They scan your QR once and their attendance is tracked, with nothing to download.

How does it help cut churn?

Analytics show you who stopped showing up, so you can invite them back with a notification or an offer before they cancel their membership.

How do I record attendance?

Your team scans the member's QR at the front desk from a phone or tablet. No turnstiles, no new hardware.

Can I run consistency challenges?

Yes. You can reward a number of check-ins with whatever prize you like and tell your members through a notification on their card.

Start rewarding consistency today.

Design your card, print your QR and count check-ins from the first visit. Free for 30 days.

Create my card free

Loyalia for your business

It works for any local business. Here are a few.

Just figuring out how they work? Guide to digital loyalty cards